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TPUSA Halftime Show Racks Up Millions Of Live Viewers Within Minutes: ‘This One’s For You, Charlie’

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The first ever All-American Halftime Show got off to a torrid start, notching more than one-million live viewers on YouTube alone in the minutes leading up to the Super Bowl LX halftime show, which was headlined by Puerto Rican pop star Bad Bunny.

When the NFL unveiled that Bad Bunny — who is known for outspoken anti-Trump views and criticism of America’s founding principles — TPUSA announced that they would be counter-programing the event with the halftime show. Organizers enlisted support from multiple Grammy nominees, including Kid Rock and Brantley Gilbert.

Popular country star Lee Brice and American Idol veteran Gabby Barrett also signed on to perform.

View count soared past 3 million shortly after the event began with a narration from conservative commentator Jack Posobiec, who began with, “This one’s for you, Charlie.” The show also aired on additional streaming platforms, like Rumble, which boasted 200,000 live viewers by start time.

It also aired on a number of additional cable networks.

The music kicked off with a guitar solo of the national anthem, followed by a rendition of Bentley’s “Real American” in front of an American flag themed stage. Bentley then performed “Dirt Road Anthem,” a Billboard-topping track he co-wrote with fellow country star Jason Aldean.

Barrett was the next to take the stage, who performed two tracks, including her 2020 hit “The Good Ones.” Brice was next on stage, opening with his blue collar anthem “Drinking Class.”

By the time Brice took the stage, more than 5 million live viewers were watching on just YouTube and Rumble alone. The like count on YouTube also surged past 500,000 throughout the course of the event.

Kid Rock closed out the event, beginning with an emphatic rendition of “Bawitaba,” complete with pyrotechnics and an American flag theme.  Pace then slowed significantly once again,  when Rock performed a cover of Cody Johnson’s ‘Til You Can’t.’

The star-studded event closed with a quote from Charlie Kirk’s RNC speech in 2024, when he encouraged Americans to follow Jesus Christ and support their country through political activism and good works.

“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom,” said TPUSA spokesman Andrew Kolvet. “We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game.

The organization further shared that the idea was first hatched by Charlie Kirk as far back as 2014, and evolved from internal discussions. “When you have the most televised event for the entire year, that should be a reflection of the virtue that hopefully you want society to embody,” Kirk said on his radio program last year.

Kirk’s widow and current TPUSA president, Erika, said the organization was proud to host the All-American Halftime Show in Charlie’s honor. “He would be fist-pumping with this. He’d be so stoked. The artists that have teamed up with us, I just want to say thank you to them,” Erika said when discussing the program earlier this week.

“It’s powerful because what Charlie always loved and knew is that he wanted to be in the forefront of the culture war… And what better way to honor him than to just get in the middle of this and be able to offer an alternative to families.”

The complete live performance can be viewed here.

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