Anheuser-Busch, the largest beer producer in the United States, has recently been embroiled in a public relations crisis after their partnership with transgender media influencer Dylan Mulvaney. The company sent Bud Light packs featuring Mulvaney’s face to celebrate her one-year of “girlhood,” which many people and distributors found controversial.
Amidst the controversy, Anheuser-Busch CEO Brendan Whitworth has broken his long silence to address the issue and emphasize the company’s commitment to transparency and responsibility. In a statement released on the company’s website, Whitworth outlined that Anheuser-Busch is taking to ensure that they ‘uphold their responsibility to America and their consumers.’
As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.
We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
The company’s decision to feature Mulvaney’s face on Bud Light packaging to celebrate her one-year of “girlhood” has raised significant questions about the company’s commitment to traditional values and its responsibility to consumers.
The controversy highlights the danger of corporations using their influence to promote political or social agendas that may be at odds with the values of their consumers. Companies should focus on providing quality products and services to their customers, rather than engaging in divisive or controversial marketing campaigns.
Anheuser-Busch’s partnership with Dylan Mulvaney as a troubling sign of the erosion of traditional values and the influence of radical social ideologies. The company’s response to the controversy will be closely watched by consumers and stakeholders, and will have significant implications for its reputation and long-term success.