Fox News has had a terrific 2022. Throughout the year its cable shows, particularly shows with Greg Gutfeld and Tucker Carlson, absolutely demolished the competition, particularly in younger demographics. Meanwhile, the digital division of Fox News did well too, brutalizing the woke online competition and also outperforming even other conservative news sites.
But it wasn’t just Fox News’ biggest personalities and website that did well. Other Fox News figures did as well, such as Dan Bongino. In fact, according to a recent report in Ad Week, Dan Bongino’s Saturday night show was the most-watched show on primetime, absolutely blowing the competition at CNN and MSNBC out of the water.
That show occurs during the 9 pm (EST) time slot. During it, Bongino and his show brought in a whopping 1.19 million total viewers. Meanwhile, CNN’s program at the same time, the Ad Week report shows, brought in only 219,000 average viewers. MSNBC managed to do just slightly better than CNN, bringing in 315,000 average viewers in that 9 pm EST time slot.
Bongino’s domination extended to the crucial 25-54 demographic, bringing in 134,000 average viewers in that demographic. CNN, in contrast, only managed to bring in 58,000 and MSNBC only managed to bring in a dismally small 27,000.
Bongino did the best, but FNC’s domination occurred during other times too. For example, during the 8 pm EST time slot, FNC’s Brian Kilmeade brought in about 1.06 million viewers. A bit less than Bongino at 9, but still far better than CNN and MSNBC. CNN, during that time slot, did a bit better than it does at 9 pm, bringing in 282,000 average viewers, still far less than Kilmeade. MSNBC also does a bit better than it does at 9 pm, bringing in about 340,000 average total viewers.
On the digital side of things, Fox News released a statement explaining their own success and showing the massive scale of it, saying:
FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes, according to Comscore.* For the year, FOX News Digital for the year secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. The FOX News mobile app finished 2022 averaging 6.3 million monthly unique visitors.
FOX News was also the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.
For the year, FOX News Digital surpassed CNN.com with multiplatform views for the first time since 2019. The FOX News and FOX Nation mobile apps were both downloaded over one million times in 2022, making each top 10 news apps in the United States, according to Sensor Tower. Additionally, FOX News Digital finished the fourth quarter as the top news brand in both multiplatform minutes with 8.4 billion and multiplatform views with over 4.9 billion.**