On Monday, Anheuser-Busch stood by its choice to appoint Dylan Mulvaney, a trans activist and influencer, as a Bud Light brand ambassador, despite mounting criticism. Mulvaney, who has over 10 million followers on TikTok, shared a promotional video for the beer company’s March Madness contest.
However, many people have expressed their displeasure over the brand’s stance on the issue. Some have taken issue not only with the company’s choice of influencer but also with the timing of the endorsement, which came just a week after the tragic school shooting in Nashville, Tennessee.
One vocal critic of the brand is musician Kid Rock, who took to Twitter to express his views on the matter. In a video that has since gone viral, Rock is seen unloading a clip at a pile of Bud Light cans while venting his frustration.
“F**k Bud Light and f*ck Anheuser-Busch,” Rock exclaimed in the video.
— KidRock (@KidRock) April 4, 2023
Hey @budlight @Budweiser @AnheuserBusch, did you all just wake up one morning and think “hey let’s destroy ourselves today,” or do you really have absolutely no clue who your consumers are?
— Conservative Momma (@conmomma) April 4, 2023
Best video on Twitter right now
— Blair Brandt (@BlairBrandt) April 4, 2023
Thank you for joining the boycott, Kid!
— Nick Adams (Alpha Male) (@NickAdamsinUSA) April 4, 2023
I don't think they can come back from this PR Nightmare. #BoycottBudLight#BoycottAnheuserBusch
— Vic DeGrammont (@votedegrammont) April 4, 2023