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NEW: John Deere Caves, Slashes DEI After Conservatives Expose Woke Nonsense

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5 months ago

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John Deere, a longstanding leader in the agricultural sector, has decided to streamline its focus on diversity, equity, and inclusion (DEI) initiatives, opting to redirect its efforts toward core business practices and direct customer feedback.

The shift in policy was announced on Tuesday, amidst larger corporate moves to recalibrate DEI strategies that align more tightly with business objectives. The company had recently faced backlash from its customer base due to its implementation of DEI policies following similar reactions toward other companies like Chick-fil-A and Tractor Supply.

“John Deere was founded in America’s heartland nearly 200 years ago by an entrepreneur deeply committed to delivering innovative products to his customers. We’re proud of this legacy and it continues to drive us today.
We deeply value our more than 80,000 global employees who work every day to deliver superior products to our customers. It takes the best people and the best teams to solve our customers’ biggest challenges,” stated John Deere in a press release on X.

The company is now taking decisive steps to modify its approach by discontinuing support for external social or cultural awareness events and concentrating on professional development and recruitment initiatives. The company wrote that these changes are rooted in a commitment to listening to customer feedback and enhancing operational efficiency.

“We will no longer participate in or support external social or cultural awareness parades, festivals, or events. Business Resource Groups will exclusively focus on professional development, networking, mentoring, and supporting talent recruitment efforts,” the company explained.

The agricultural giant also detailed its ongoing commitment to its workforce and regulatory compliance. “Auditing all company-mandated training materials and policies to ensure the absence of socially motivated messages, while being in compliance with federal, state, and local laws,” the statement added, underlining an effort to maintain a diverse workforce while eschewing mandated social agendas.

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“Reaffirming within the business that the existence of diversity quotas and pronoun identification have never been and are not company policy.”

The press release finished, “We fundamentally believe that a diverse workforce enables us to best meet our customers’ needs and because of that we will continue to track and advance the diversity of our organization. We remain committed to listening to our customers, employees, and other key stakeholders. Your trust and confidence in us are of the utmost importance to everyone at John Deere and we fully intend to earn it every day and in every way we can.”

The storm of backlash ignited for John Deere earlier in the month when influencer Robby Starbuck released a viral video highlighting John Deere’s “woke” policies. These policies reportedly included sponsoring a Pride event aimed at young children, implementing gender identity training, and encouraging employees to use preferred pronouns in all communications.

Starbuck detailed several grievances, such as the company’s sponsorship of controversial events and trainings, which many consumers felt prioritized identity politics over traditional business practices. The company also reportedly encouraged employees to list their preferred pronouns in communications and participated in programs like United Way’s “United For Equity” challenge.

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