Every once in a while, there is an advertisement that hits such a profound chord in the public consciousness that it resonates clearly throughout. A pro-life diaper manufacturer called EveryLife has done so this week with a new ad that features a quote from ‘X’ owner and billionaire entrepreneur Elon Musk splashed across a Times Square billboard.
As reported by Fox Business, EveryLife launched its ‘Make More Babies’ ad campaign Wednesday ahead of the March for Life rally in Washington, D.C. with a two-part billboard display that features a post written by Musk in September 2023 when he said, “Having children is saving the world.”
Having children is saving the world
— Elon Musk (@elonmusk) September 25, 2023
Musk, himself a father of eleven, revealed himself in 2023 to be a staunch pro-natalist warning of the dangers of “population collapse,” and “super low birth rate” extolling parents around the world.
Everlife shared a post to Musk’s platform X writing, “Yes, @elonmusk -we couldn’t agree more, “Having children is saving the world.” So we put it on a billboard in Times Square! MAKE MORE BABIES!”
Yes, @elonmusk -we couldn't agree more,
"Having children is saving the world."
So we put it on a billboard in Times Square!
MAKE MORE BABIES!https://t.co/ss0ZF1N8JA
— EveryLife (@everylife) January 17, 2024
According to The New York Post, the ad will run for thirty minutes on Wednesday and then periodically over the following five days. It also features a video ad in opposition to what the diaper company termed “population control ideologies,” which have been perpetuated by anti-natalist and radical leftist groups as a counter to their imagined impacts of so-called climate change.
In a statement to Fox News, EveryLife co-founder and president Sarah Gabel Seifert said,
“There’s a profound need for more children in the world, and EveryLife is here to take a bold stance that we disagree with population control ideologies. Our ‘Make More Babies’ campaign isn’t just about promoting our brand — it’s a powerful affirmation of our core conviction that every child is a gift, deserving love, protection, and support. No other diaper company will speak out and say the same.”
In a sponsored post to Facebook, the company wrote, “We created EveryLife because we were tired of our money going to diaper companies that do not stand with every baby. We will never support causes that destroy innocent life. Change your diapers. And help us change lives.”
In a press release from EveryLife Seifert said, “In a world where the likes of Bill Nye, Al Gore, Bill Gates, and Paul Ehrlich, among many others, say the threat of overpopulation looms large and where social norms encourage women to put off having children until much later in life – if they even have them at all – we’re sounding the alarm. The greatest threat is a world without children, a world that fails to recognize and cherish the profound beauty and creative potential of the next generation.”