Walt Disney CEO Bob Iger was interviewed at the New York Times’ DealBook Summit and gave the establishment media a troubling and laughable explanation for the implosion of ‘The Marvels’ at the box office.
As previously reported by Trending Politics, ‘The Marvels’ was considered a spectacular flop and marked a historic low for Disney’s box office performance. The film opened with an anemic $47 million opening weekend at the US box with international sales only bringing in another $63.3 for a total of approximately $110 million, coming nowhere near cracking a break-even.
According to The Daily Wire, Iger appeared to explain away the flop on the “quantity,” of Marvel films diluting “quality.
“Quality needs attention. … It doesn’t happen by accident. Quantity, in our case, diluted quality,” Iger said. He also pointed to the film’s production occurring during COVID lockdowns saying, “there wasn’t as much supervision on the set … where we have executives there really looking over what’s being done.”
Speaking with CNBC “Squawk Box” co-host and New York Times financial columnist Andrew Sorkin he told him “I would say, right now, my No. 1 priority is to help the studio turn around creatively.”
He further added that the company had made “too many” sequels when Sorkin read him a letter from the late Walt Disney who spurned movie sequels in general.
“I don’t want to apologize for making sequels,” Iger told him, before adding further “we’ve made too many” and “we have to have a reason to make it beyond commerce.”
“We will only greenlight a sequel if we believe the story the creators want to tell is worth telling,” Iger said.
Responding to questions about ‘ESG’ or Environmental and Social Governance and ‘wokeness’ permeating the company’s output Iger told Sorkin,
“That should not be the objective. When I came back what I’ve really tried to do is to return to our roots which is to remember we have to entertain first. It’s not about messages… I don’t want to tolerate the opposite.”
Disney CEO Bob Iger on wokeness permeating Disney Co:
"That should not be the objective. When I came back what I've really tried to do is to return to our roots which is to remember we have to entertain first. It's not about messages… I don't want to tolerate the opposite." pic.twitter.com/q9Z5JWb8eo
— Benny Johnson (@bennyjohnson) November 30, 2023
Shockingly he called people criticizing the company for its politicization of content “dead wrong.” He said according to ThatParkPlace, “When it comes to taking positions about issues, I have tried really hard over the years and I’m not calling them politics because a lot of them are not politics. It’s sometimes what is right and what is wrong. When it comes time to taking positions I have tried really hard to apply a standard that asks, ‘Is this relevant to the company? To our people? To our company, to our shareholders?’ That’s a very important test.”
He added, “So if we take a position on the environment, we care about the health of our planet, it’s because we believe that if the planet is not healthy it will be bad for our business,” he claimed. “People are not going to go to theme parks if they can’t breathe the air, for instance. That’s not politics. That’s business. So if anyone is accused us of being political when it comes to that, they’re just dead wrong.”