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JUST IN: Costco Gives Bud Light ‘Star Of Death’ Spelling Bad News For Brand

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1 year ago

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Costco Wholesale Corporation declared a ‘Star of Death’ for Bud Light according to multiple images posted by Twitter users this week. The multinational corporation’s move suggests that it will no longer be restocking the popular American-style light lager, Bud Light, in any of its stores.

An asterisk on the price tag at Costco serves as a telltale sign that the item is soon to leave the store. It implies that either Costco has chosen to discontinue the product, thereby ceasing to replenish its stock, or the manufacturer has halted its production, resulting in its unavailability not just at Costco, but in all other outlets as well.

Bud Light, a product of Anheuser-Busch, has been a long-standing beer choice for millions of consumers worldwide. The decision from Costco, one of the world’s leading warehouse club operators, will undoubtedly have a profound impact on both the consumers and the industry.

The ‘Star of Death’ is a term used within the retail industry, indicating that a product has reached the end of its life cycle within a particular store and will not be restocked once the current inventory is sold.

Bud Light has been a staple on Costco’s shelves for years. Its absence will mark a significant change in the beer landscape within the wholesaler’s warehouses.

The development signals a changing tide in the world of retail and beer. The ‘Star of Death’ could mark the dawn for other beer brands eager to fill the gap and shine on the retailer’s coveted shelves.

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