Costco Wholesale Corporation declared a ‘Star of Death’ for Bud Light according to multiple images posted by Twitter users this week. The multinational corporation’s move suggests that it will no longer be restocking the popular American-style light lager, Bud Light, in any of its stores.
An asterisk on the price tag at Costco serves as a telltale sign that the item is soon to leave the store. It implies that either Costco has chosen to discontinue the product, thereby ceasing to replenish its stock, or the manufacturer has halted its production, resulting in its unavailability not just at Costco, but in all other outlets as well.
Bud Light, a product of Anheuser-Busch, has been a long-standing beer choice for millions of consumers worldwide. The decision from Costco, one of the world’s leading warehouse club operators, will undoubtedly have a profound impact on both the consumers and the industry.
The ‘Star of Death’ is a term used within the retail industry, indicating that a product has reached the end of its life cycle within a particular store and will not be restocked once the current inventory is sold.
COSTCO says… STAR OF DEATH for Bud Light * it will not be restocked. 🍻 pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 11, 2023
Bud Light has been a staple on Costco’s shelves for years. Its absence will mark a significant change in the beer landscape within the wholesaler’s warehouses.
The development signals a changing tide in the world of retail and beer. The ‘Star of Death’ could mark the dawn for other beer brands eager to fill the gap and shine on the retailer’s coveted shelves.
BREAKING: Costco has officially dropped Bud Light from their shelves.
— Ryan Fournier (@RyanAFournier) July 13, 2023
Costco just gave the “Death Star” to Bud Light. That’s the asterisk you see on sale items which aren’t going to be restocked anymore. Bud Light is done. pic.twitter.com/WVUlbNSqS0
— vbspurs (@vbspurs) July 13, 2023
Costco PULLS Bud Light & Massive Layoffs Are Coming! pic.twitter.com/YyJni1gOsv
— TheQuartering (@TheQuartering) July 13, 2023
“Photos shared on social media show that Bud Light has allegedly received Costco's so-called "star of death"—a small asterisk at the top right-hand corner of items' price tags which the retailer uses to signal a product will no longer be restocked once it is sold out…”
— IT Guy (@ITGuy1959) July 13, 2023
Not sure if Costco manager set out a reminder that they have Bud Light or customer said "oh hey, a non-pedo beer" and swapped for Modelo? pic.twitter.com/1zrBRm2Aci
— Biscuit (@theneverman67) July 12, 2023