Country rock musician Kid Rock aka Robert James Ritchie has placed the retail giant Target in his proverbial crosshairs months after attempts to establish a Bud Light-esque boycott fizzled out. In a post to X Ritchie renewed interest in a Target boycott centered around Black Friday in answer to the retailer’s sale of clothing designed by an alleged Satanist and a “tuck-friendly” swimsuit marketed toward children.
In the post to X, dated Nov. 24th touting his upcoming Rock The Country tour with Jason Aldean, Miranda Lambert, Hank Williams, Jr., and Lynyrd Skynyrd, Ritche wrote, “Black Friday is here! You could go to Target and get a great deal on a women’s swimsuit with a penis pouch 😂🙈….. or you could buy tickets to the most patriotic music gatherings in the world … Hope everyone had a terrific Thanksgiving, God Bless. -Kid Rock”
Black Friday is here! You could go to Target and get a great deal on a women's swimsuit with a penis pouch 😂🙈….. or you could buy tickets to the most patriotic music gatherings in the world! https://t.co/arjd94AvXW Hope everyone had a terrific Thanksgiving, God Bless. -Kid… pic.twitter.com/fkhJU8r4X3
— KidRock (@KidRock) November 24, 2023
As reported by Trending Politics in June, Target suffered a devastating $15 billion loss in the stock market following the May debacle in which an online investigation found a marketing partnership between the company and an avowed Satanist:
“One of the shirts that designer Erik Carnell displays on his website says “Satan respects pronouns,” with an image of a goat-headed medallion, and another of a guillotine that reads “Homophobe Headrest.” Another partnership with Target involved an organization calling for Mount Rushmore to be abolished.”
The Daily Wire’s Matt Walsh among those breaking the story led the charge against Target at the outset, saying, “What Target is doing is far worse than anything Bud Light did. They are selling chest binders and ‘tuck-friendly’ bathing suits for children… We did it with Bud Light. Now it’s Target’s turn.”
The Post Millennial noted within a matter of days that the chain of retail stores lost $9 billion in the first week alone.
In a statement, Target attempted to limit the damage claiming that it had pulled the offending items from its website. A spokesperson said, “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
The impact on Target was reinforced in the second-quarter earnings call when CEO Brian Cornell said, “In the second quarter, many of our store team members faced a negative guest reaction to our pride assortment. As you know, we have featured a pride assortment for more than a decade. However, after the launch of the assortment this year, members of our team began experiencing threats and aggressive actions that affected their sense of safety and well-being while at work.”
This is a developing story and it remains to be seen if Kid Rock’s attempt to reignite the Target controversy will be successful.