A new recruitment video released by the U.S. Army has ignited a firestorm of speculation and controversy across social media platforms and beyond. The video, which showcases a predominantly white male squad, marks a significant departure from the Army’s recent efforts to highlight diversity and inclusiveness within its ranks.
The new advertisement comes on the heels of a previous campaign that featured an animated film telling the story of a girl raised by two mothers. That ad was noted for its progressive approach, celebrating the diverse backgrounds and family dynamics of its personnel.
“A little girl raised by two moms… I also marched for equality,” the earlier ad’s narrative began, signaling an Army open to drawing recruits from all walks of life.
However, the latest video seems to paint a different picture, focusing on traditional images of military might and camaraderie among a homogeneous group.
— Elon Musk (@elonmusk) November 7, 2023
Tech mogul Elon Musk plainly said “Uh-oh” in reaction to a tweet noting the all-white demographic of the advertisement. Others weighed in with a stark warning to Gen Z, indicating that they would be the first in line for any potential draft, linking their future to political decisions and voting patterns.
NEW: The U.S. Army has released a recruiting ad featuring a mostly white team of men.
I guess diversity is not our strength when it’s time for war?
The ad was much different than a previous ad that included an animation film of a girl who was raised by two moms.
“A little girl… pic.twitter.com/wu2ojJvMtk
— Collin Rugg (@CollinRugg) November 7, 2023
U.S. Army ditches diversity in its newest ad.
Are we going to war? pic.twitter.com/f7z0tvpl5u
— Charlie Kirk (@charliekirk11) November 7, 2023
Gen Z better buckle up. They are the first in line for the draft. This is what you get for voting for Joe Biden.
— MERICA MEMED (@Mericamemed) November 7, 2023
Oh sh*t. A new U.S. Army recruitment ad dropped and it’s all straight white men.
We are definitely going to war.pic.twitter.com/7rv8HnFaFT
— End Wokeness (@EndWokeness) November 7, 2023
The US army just put out this new ad. Notice the sudden lack of diversity? I wonder why that is… pic.twitter.com/wi6GmgLnjh
— iamyesyouareno (@iamyesyouareno) November 7, 2023