NEW: Kohl’s Stock Crashes Following Backlash Over Kids’ Pride Gear

Retail giant Kohl’s is facing significant backlash after conservatives highlighted the company’s Pride gear intended for children. The collection includes a onesie decorated with cartoon figures carrying a rainbow-colored flag and is aimed at celebrating Pride Month.

Their stock crashed roughly five percent on Tuesday following the controversy.

Kohl’s stock down 5% today pic.twitter.com/HC9jaCp9R5

— ALX 🇺🇸 (@alx) May 30, 2023

The backlash primarily originated from many of those who took issue with the marketing of such products to babies and children. This resulted in a rising number of #BoycottKohls hashtags online and severe criticism aimed at Kohl’s, with some customers calling for a boycott of the retailer.

Some critics have compared this situation to recent controversies involving Bud Light and Target, which faced similar backlashes for their affiliations with LGBTQ+ causes.

Here’s a look at how their stocks are doing:

REACTIONS:

Why is Kohl’s selling PRIDE merchandise for THREE-MONTH OLD babies?!?!?

When will these corporations learn🙄🙄 pic.twitter.com/Jow2lhKlpM

— Graham Allen (@GrahamAllen_1) May 30, 2023

https://twitter.com/jrosejunior1975/status/1663287000038875137?s=20

Another Company needing Bud-lighting! https://t.co/IiMNt4MRTd

— Texas Papa Bear Hayes 🇺🇸🇺🇸✝️✝️ (@bear_hayes) May 29, 2023

It’s been going on for years. I see this stuff in every store I go to. Michael’s, JoAnn’s, Macy’s, cvs, kohl’s, target, everywhere. Except hobby lobby. Thankfully, they don’t carry that kind of merch.

— (F)ourth of (J)uly (B)irthday 😉 (#FJB) 🇺🇸𝕏  (@doubleAbdalla90) May 29, 2023

Looks like Kohl’s didn’t learn a thing from Bud Lite and Target pic.twitter.com/qRzlmepW4B

— End Wokeness (@EndWokeness) May 28, 2023

Why is Kohl’s selling “Pride Merch” for 3 month old babies? pic.twitter.com/e2ErOzwYOT

— Benny Johnson (@bennyjohnson) May 28, 2023