Retail giant Kohl’s is facing significant backlash after conservatives highlighted the company’s Pride gear intended for children. The collection includes a onesie decorated with cartoon figures carrying a rainbow-colored flag and is aimed at celebrating Pride Month.
Their stock crashed roughly five percent on Tuesday following the controversy.
Kohl’s stock down 5% today pic.twitter.com/HC9jaCp9R5
— ALX 🇺🇸 (@alx) May 30, 2023
The backlash primarily originated from many of those who took issue with the marketing of such products to babies and children. This resulted in a rising number of #BoycottKohls hashtags online and severe criticism aimed at Kohl’s, with some customers calling for a boycott of the retailer.
Here’s a look at how their stocks are doing:
Why is Kohl’s selling PRIDE merchandise for THREE-MONTH OLD babies?!?!?
When will these corporations learn🙄🙄 pic.twitter.com/Jow2lhKlpM
— Graham Allen (@GrahamAllen_1) May 30, 2023
Kohl’s department store discontinued selling my pillow products because they felt Mike Lindell was too controversial. But this isn’t pic.twitter.com/G35YRmScz5
— Johnny (@jrosejunior1975) May 29, 2023
Another Company needing Bud-lighting! https://t.co/IiMNt4MRTd
— Texas Papa Bear Hayes 🇺🇸🇺🇸✝️✝️ (@bear_hayes) May 29, 2023
It’s been going on for years. I see this stuff in every store I go to. Michael’s, JoAnn’s, Macy’s, cvs, kohl’s, target, everywhere. Except hobby lobby. Thankfully, they don’t carry that kind of merch.
— (F)ourth of (J)uly (B)irthday 😉 (#FJB) 🇺🇸 (@doubleAbdalla90) May 29, 2023
Looks like Kohl’s didn’t learn a thing from Bud Lite and Target pic.twitter.com/qRzlmepW4B
— End Wokeness (@EndWokeness) May 28, 2023
Why is Kohl’s selling “Pride Merch” for 3 month old babies? pic.twitter.com/e2ErOzwYOT
— Benny Johnson (@bennyjohnson) May 28, 2023