Tucker Carlson, once known for his strong viewership on Fox News, experienced a dramatic shift in his career after an unexpected ouster from the network earlier this year. In a recent candid interview with Benny Johnson, Carlson shared how he was saved by an offer from Elon Musk, the influential entrepreneur and CEO of companies like SpaceX, Tesla, and now X.
Shortly after his dismissal from Fox News, Musk reached out to Carlson with a proposition. Carlson explained, “Elon called me and said, ‘you should just bring the whole operation to X. Not for pay, but just use it like anyone else would, with the guarantee that he’s made to everyone that this is not gonna be governed by censorship and you can say what you think, as long as you’re not committing a crime.'”
Carlson described the moment as a lifeline, preventing him from losing his professional momentum. “I don’t know if you’ve been fired before, but this happened to me a couple firings ago where there’s this moment where you’re like, well, I guess I’ll just go fishing, you know what I mean? Or something else that’s not healthy and you lose your momentum and then you’re like, what am I doing with my life?”
The new arrangement also allowed him to retain most of his team from Fox, maintaining continuity in his production. However, Carlson recognized the challenge of sustaining a media operation without traditional advertising revenue.
Aware of the influence advertisers can have on content, he opted for a subscription-based model. This approach, according to Carlson, provided a fortress against cancellation and external pressure, allowing him more freedom in his journalistic pursuits.
“You really have to find, at least if you’re me, another form of revenue and the most obvious is subscription because you’re invulnerable. It’s a fortress. They can’t d*ck with you at that point, and that’s of paramount importance to me because I’ve been d*cked with a lot.”
The move to a subscription model represents a significant shift in the approach to media. The change also reflects a broader trend in media consumption, where audiences increasingly seek out content that aligns with their views, regardless of traditional media boundaries. As digital platforms continue to disrupt traditional media, figures like Carlson are finding new ways to connect with their audiences, often bypassing the established norms of broadcasting and journalism.
The transformation hasn’t gone without hiccups, however. A few weeks ago, X CEO Elon Musk gave a blunt response to the ongoing left-wing advertiser boycott aimed at the site. He said that Disney and other dissatisfied companies should stop advertising on X, adding, “Go f**k yourself.”
“Don’t advertise,” Musk stated. “If somebody’s gonna try to blackmail me with advertising, blackmail me with money, go f**k yourself!”
“Is that clear? I hope it is. “Hey Bob [Iger], if you’re in the audience.”
This is the reason why the Biden Administration is going after Elon.
He has allowed this platform to have Free Speech in a historic and heroic way.
— Robin Valencia (@rvalen81) December 13, 2023
Wow! Sounds like a really great friend. I need to get some like that…
— Luke (@luketwinkx) December 13, 2023
X may eventually start a movement that awakens America to fight to save it.
— Patriot–Shout (@ThereseDaniels8) December 13, 2023
the transparency we all have received from the likes of Carlsen, Musk, Ramaswamy, etc. is unparalleled.. Thank God for the freedom of speech and for the strong men who uphold it
— MuteToggle (@MuteToggle) December 13, 2023